Mumbrella Automotive Marketing Summit 2022
Back on the road in 2022
The Mumbrella Automotive Marketing Summit will return in 2022 as a face-to-face event tackling the biggest marketing challenges and showcasing the best case studies in the automotive industry.
The current environment has made what is an already ultra-competitive industry even more challenging. From a 48 percent YOY decline in new car sales in April to just 6.4 percent in June, there are the first signs of revival from parts of the industry. Hear from industry leaders in marketing about how they are managing their strategies and targets during this period, whether the uptick in vehicle sales will stretch to other parts of the industry and what plans they are putting in place to excel.
Dan’s Session - 9:00am - 9:45am
Behavioural Biases in Auto Marketing: How to Create Experiences Customers Didn’t Know They Needed
Following a significant shift to online and self-direction, much power in the automotive marketing industry has moved to the customer. How can auto marketers, then, create an unforgettable customer experience and ultimately boost conversions? Research suggests that the key may lie within the unconscious mind.
In this session, Dan Monheit from Hardhat will bring to life foundational research utilising ‘behavioural biases’, covering the way customers value, choose and remember the experiences they've had. With real-world examples and actionable key takeaways, discover ways for auto marketing professionals to resonate with customers psychologically and create evidence-informed strategy.
LinkedIn B2B Next summit
Hardhat's Dan Monheit and DocuSign's Andrea Dixon are taking the the LinkedIn B2B Next summit stage to talk the risky leap and major success of the 'Next time, DocuSign' campaign.
With a flat budget and a 41 per cent growth target in 2021, the two will share how the campaign hit those targets and then some using influencers, targeted creative and behavioural science. Now, the campaign is going global, soon to land in Singapore and Japan.
Advertising Week APAC - Amazon Ads broadcast
Quiet on set, cameras rolling! Each day, this broadcast studio brings you the biggest names debating the biggest subjects and interviews with the people making change in business and culture.
Join our host here each day to experience Advertising Week APAC. Join the livestream right here and use the schedule below to navigate your Studio experience.
Secure your virtual seat here: https://advertisingweek.com/
Connective Conference 2022
The National Conference is set to be a value-packed three-day event, comprising of engaging keynote speakers, expert industry insights, national networking opportunities and much more. Don’t miss this opportunity to interact with industry experts and broker peers, in the flesh!
Fitness & Recreation Industry Technology Summit
Australia’s ONLY Technology Summit For The Fitness & Recreation Industry is a face to face event in Sydney on February 22nd & 23rd 2022.
The aim of this Summit is to improve the efficiencies of your business and effectiveness of everything you do for your members and community through technology. This Summit will transform your business as you hear from out-of-industry experts, network with fellow peers in a 5-star environment and check out latest technology from our sponsors. Did we mention that there’ll be the first ever Technology Awards as part of the Gala Dinner?
After the Summit, you’ll know for sure what your consumer is thinking, doing and wanting thanks to data and understand how to generate ideas just by using technology. Don’t miss out!
Get your ticket to the 2022 Summit here!
Wynnovation 2022
The Summit is a fantastic opportunity to hear from some incredible keynote speakers in the innovation and entrepreneurship space from around Australia. Attendees will have the opportunity to hear from peers about their business successes and challenges - coupled with networking opportunities along the way.
Enboarder EDGE
EDGE is a unique three-episode streaming experience that marks the beginning of the People Activation Revolution. Get ready for a completely new way to think about how we work in the age of overwhelm, as remote and hybrid work has become the new normal.
The Big Rethink: Does Customer Experience Need a Restart?
Hear from entrepreneur extraordinaire Janine Allis, and behavioural science leader Dan Monheit, as they share strategies to empower your employees to get to the heart of what customers want and need.
Mumbrella 360 Reimagined
Mumbrella360 returns in a reimagined way allowing the event to be run in-person, connecting the media and marketing industry in Australia at a scale not seen since before COVID-19.
The Future of Retail Marketing: How to Adapt to A Cookieless Future
The Media and Ad Tech Landscape is changing fast! Don't panic, we're here to help you keep ahead of the curve. Panelists from Google, Lotame and Nine are here to decode privacy policy and cookieless terms with expert perspectives to help guide your strategy and marketing plan.
Mumbrella Awards
The Mumbrella Awards return for 2021 in-person to celebrate the best work and talent across the marketing, advertising, media, production, PR and communications sectors.
Mumbrella CommsCon
While Mumbrella CommsCon couldn't carry on in 2020, it's back for 2021, and there is now even more to talk about. Make sure you don't miss some of the best talent, stories and tips across an array of industry sectors in a full day conference that will bring the PR and communications industry back together in the same venue.
Architeam Conference
The conference will be an engaging day of international speakers and Australian speakers and panel discussions from within and outside of the architect realm. Details will be released via the website anda cross all ArchiTeam social media channel.
Mumbrella 360
Mumbrella360 returns in a reimagined way allowing the event to be run in-person, connecting the media and marketing industry in Australia at a scale not seen since before COVID-19. With a focus on local challenges and opportunities delivered by Australia’s leading industry thinkers, Mumbrella360: Reimagined will deliver knowledge and networking opportunities that you need to make the most of 2021. Whether you're brand, agency or media-side, this is an event not to be missed.
Secure your seats
The new Mumbrella360
In order to ensure that as many people can experience Mumbrella360 as possible in a COVID-safe manner, Mumbrella360: Reimagined will be split across three venues in Sydney’s CBD. Delegates will choose a venue to attend based on their interests. Each venue will play host to a specific topic tailored for specific areas of the industry. The venues will cover creativity, media and ideas & innovation. The Hilton Hotel, historically the location for Mumbrella360, will also play host to a special Masterclass stream which will be live streamed to the other two locations.
Creative Convention SHERATON GRAND SYDNEY HYDE PARK
Get your head around cut-through ideas, strategy and execution when it comes to creative thinking. This stream will feature creative leaders sharing a variety of ideas that will enable you to work more effectively and think differently.
Ideas & Innovation Forum FOUR SEASONS HOTEL SYDNEY
The last year and a half has forced the industry to change the way it operates. Get up to speed on the latest big ideas, blue-sky thinking and innovative executions in a stream that will inspire you and change the way you approach opportunities.
Media Mixer HILTON SYDNEY
In this stream hear from some of the biggest names in Australian media across owners, buyers, strategy, policy and more. Join us to unravel the biggest stories from one of the most pivotal years in Australian media history.
Built On Behaviour Bootcamp 2021
A short course in how to use Behavioural Science to write more compelling copy, create more effective campaigns and achieve better results
Built On Behaviour Bootcamp 2021
In case you missed it, Mi3 and Hardhat will be bringing the Built On Behaviour Bootcamp back in 2021. Stay tuned for more details.
Built On Behaviour Bootcamp
A short, virtual course in how to use Behavioural Science to write more compelling copy, create more effective campaigns and achieve even better results for your customers and brand.
Wine Australia Webinar
Dan Monheit of Hardhat looks at a collection of behavioural biases that are relevant for the wine sector in a world post-lockdown.
Mumbrella 360 2020
Australia and NZ’s biggest media and marketing conference is back to suit the current environment.
Public Relations Institute of Australia
The national industry body for public relations and communication professionals in Australia.
Consumer Healthcare Products Australia Webinar
Webinar on how to turbo-charge growth, engaging with members across the country.
Mumbrella B2B Marketing Summit
Returning in October for a day reflecting the growth of the industry and the multiplication of challenges for marketers.
Mumbrella Finance Marketing Summit
Experienced marketers in the industry addressing the state of the industry and what it means for marketers in the space.
Mumbrella Travel Marketing Summit
Leading conference for APAC travel marketers – from destinations to martech and more.
Mumbrella MSIX
MSIX explores the intersection of marketing, behavioural science, creativity, and everything in between.
SXSW
A whirlwind of inspiring sessions, film screenings, meet ups, and networking in Austin, Texas.