Three venues, four streams and the most forward-thinking industry leaders
SEPTEMBER 28-29 2021 | SYDNEY
Mumbrella360 returns in a reimagined way allowing the event to be run in-person, connecting the media and marketing industry in Australia at a scale not seen since before COVID-19. With a focus on local challenges and opportunities delivered by Australia’s leading industry thinkers, Mumbrella360: Reimagined will deliver knowledge and networking opportunities that you need to make the most of 2021. Whether you're brand, agency or media-side, this is an event not to be missed.
Just How Bad Can Good Advice Be?
Dan Monheit’s Session
Following the success of 2020’s ‘Terrible Advice for Excellent Marketers’ presentation, Behavioural Science expert Dan Monheit is back in 2021 with more terrible advice, and potentially less gorilla suit.
In this high energy, action packed presentation, Monheit will unpack core concepts from behavioural economics to demonstrate just how bad most ‘good advice’ can be.
When it comes to conventional wisdom, the biggest issue is a long held belief that people (aka your customers) make decisions in logical, rational ways, when in reality, it’s emotion and biases that play a far bigger role.
How else can you explain lining up outside full restaurants, hoarding old iPhone boxes or attending presentations that promise nothing but ‘terrible advice’?
Drawing on decades of research from Nobel Laureates, Dan will share actionable takeaways proven to attract more customers, drive more sales and leave people feeling great about paying a premium.