DAN IN THE MEDIA Hardhat 25/6/24 Hardhat 25/6/24 Cheat Code: Unfashionable yet super effective strategies that get challenger brands noticed Read More Hardhat 13/6/24 Hardhat 13/6/24 Cheat Code: Why claiming new cues is crucial for challenger brands Read More Hardhat 28/5/24 Hardhat 28/5/24 Cheat Code: Why challenger brands needs extreme proof Read More Hardhat 28/5/24 Hardhat 28/5/24 Cheat Code: Unscale to scale up Read More Hardhat 12/4/24 Hardhat 12/4/24 Cheat Code: Bragging rights to set challenger brands apart Read More Hardhat 3/4/24 Hardhat 3/4/24 Cheat Code: The moment you own it, never let it go Read More Hardhat 18/3/24 Hardhat 18/3/24 Cheat Code: The marketing superpower of turning the positive into a negative Read More Hardhat 4/3/24 Hardhat 4/3/24 Cheat Code: Steal a playbook, own a category Read More Hardhat 21/2/24 Hardhat 21/2/24 ‘We’ve got a completely different playbook now’: Hardhat boss on agency cheat codes Read More Hardhat 23/1/24 Hardhat 23/1/24 Hardhat launches Australian-first challenger brand cheat codes Read More Hardhat 20/11/23 Hardhat 20/11/23 B&T TV with Dan Monheit Read More Hardhat 15/11/23 Hardhat 15/11/23 Hardhat nabs whiteGREY managing director Read More Hardhat 16/10/23 Hardhat 16/10/23 “I can see your brand Halo.” Read More Hardhat 9/10/23 Hardhat 9/10/23 The Bali dilemma – Australia’s favourite getaway is facing new tourist crackdowns Read More Hardhat 6/9/23 Hardhat 6/9/23 Media Week: Creative Agency 50 Power List: 2023 Read More Hardhat 4/9/23 Hardhat 4/9/23 Let’s Talk Podcast - Challenging Unconscious Bias with Dan Monheit Read More Hardhat 25/8/23 Hardhat 25/8/23 ‘Default Bias’: Inside the weird thinking shortcut that marketers use against you Read More Hardhat 28/7/23 Hardhat 28/7/23 The disproportionate power of free on consumers Read More Hardhat 27/7/23 Hardhat 27/7/23 From loss aversion to social proof: The four unconscious biases tanking your investments Read More Hardhat 27/4/23 Hardhat 27/4/23 Free money: Why marketers should use the ‘mental accounting’ approach after tax time Read More Older Posts
Hardhat 25/6/24 Hardhat 25/6/24 Cheat Code: Unfashionable yet super effective strategies that get challenger brands noticed Read More
Hardhat 13/6/24 Hardhat 13/6/24 Cheat Code: Why claiming new cues is crucial for challenger brands Read More
Hardhat 18/3/24 Hardhat 18/3/24 Cheat Code: The marketing superpower of turning the positive into a negative Read More
Hardhat 21/2/24 Hardhat 21/2/24 ‘We’ve got a completely different playbook now’: Hardhat boss on agency cheat codes Read More
Hardhat 23/1/24 Hardhat 23/1/24 Hardhat launches Australian-first challenger brand cheat codes Read More
Hardhat 9/10/23 Hardhat 9/10/23 The Bali dilemma – Australia’s favourite getaway is facing new tourist crackdowns Read More
Hardhat 4/9/23 Hardhat 4/9/23 Let’s Talk Podcast - Challenging Unconscious Bias with Dan Monheit Read More
Hardhat 25/8/23 Hardhat 25/8/23 ‘Default Bias’: Inside the weird thinking shortcut that marketers use against you Read More
Hardhat 27/7/23 Hardhat 27/7/23 From loss aversion to social proof: The four unconscious biases tanking your investments Read More
Hardhat 27/4/23 Hardhat 27/4/23 Free money: Why marketers should use the ‘mental accounting’ approach after tax time Read More
