Hardhat 26/4/23 Hardhat 26/4/23

Agency leaders should feel confident to drop out of ‘disappointing’ pitches: Dan Monheit

Read More

Hardhat 18/4/23 Hardhat 18/4/23

Why do agencies often struggle to advertise themselves?

Read More

Hardhat 5/4/23 Hardhat 5/4/23

Disruption between the sheets

Read More

Hardhat 25/3/23 Hardhat 25/3/23

Why spending money can make you happier (but it’s not how you think)

Read More

Hardhat 15/3/23 Hardhat 15/3/23

The metaverse is out and AI is in: Dan Monheit reports from SXSW

Read More

Dan Monheit 2/2/23 Dan Monheit 2/2/23

Dan Monheit on why he wrote a behavioural science book for marketers

Read More

Dan Monheit 31/1/23 Dan Monheit 31/1/23

Hardhat CEO Dan Monheit launches book about consumer behaviour

Read More

Dan Monheit 30/1/23 Dan Monheit 30/1/23

Three behavioural change trends ready to shape marketing in 2023

Read More

Dan Monheit 10/12/22 Dan Monheit 10/12/22

How to embrace purpose-led marketing without raising any red flags

Read More

Hardhat 7/12/22 Hardhat 7/12/22

Bad Decisions Mini Ep #25: Why do good companies stay with bad software?

Read More

Hardhat 6/12/22 Hardhat 6/12/22

Pricing rethink: How brands can ease the Pain of Paying – and keep customers, and cashflow, in a crunch

Read More

Hardhat 6/12/22 Hardhat 6/12/22

How brands are using behavioral science to increase customer retention in a downturn

Read More

Hardhat 17/11/22 Hardhat 17/11/22

Dan Monheit takes sole ownership of Hardhat as it gears up for new era

Read More

Hardhat 17/11/22 Hardhat 17/11/22

Liquid Death broke all the rules in the wellness sector, to deliver a marketing masterstroke

Read More

Hardhat 21/10/22 Hardhat 21/10/22

Bad Decisions Mini Ep #23: Why do I keep paying for insurance that I never use?

Read More

Hardhat 11/10/22 Hardhat 11/10/22

Bad Decisions Mini Ep #22: Why did my pay rise buzz wear off so quickly?

Read More

Hardhat 30/9/22 Hardhat 30/9/22

Creating an ‘outstanding’ customer experience is a ‘waste of time’: Monheit on biases in the auto sector

Read More

Hardhat 21/9/22 Hardhat 21/9/22

Bad Decisions Mini Ep #21: Why have I stopped (compulsively) checking my investments?

Read More

Hardhat 31/8/22 Hardhat 31/8/22

Bad Decisions Mini Ep #20: Why don’t waiters just write down my order?

Katrina from East Gardens wants to know why waiters love to wait to complete your order.

Read More

Hardhat 30/8/22 Hardhat 30/8/22

The inside story of DocuSign’s risky shift from lower funnel tactics to brand on 100K budget, sparking 40% YOY growth, now going global

Read More