Secure your seats
Missed out last time? The Mi3 x Hardhat 'Built On Behaviour' Bootcamp is back for 2021.
The short, live, virtual course will guide you through 12 of the most important behavioural biases to understand as we emerge from the turbulence of 2020.
By the end of the four sessions, you'll have a deeper understanding of why people make the choices they make, as well as practical ways to apply this thinking to power growth in 2021.
What's Behavioural Science we hear you ask? The short answer is that it's the study of human decision making. It recognises that people rely on mental shortcuts or heuristics, rather than weighing up every option for each of the thousands of decisions they make each day. While these shortcuts help us make faster decisions, they are also subject to biases, meaning we don't always pick the obvious, rational or most logical option.
By training our brains to understand these biases, we can strengthen our marketing and build messaging, products and services around them.
In each of the four sessions, Hardhat cofounder Dan Monheit will deep dive into three heuristics, exploring the foundational research, real-world examples and key takeaways for each.
This ticket grants you access to all virtual sessions. Webinar access links are shared upon confirmation and prior to event.
Session timings:
- Monday March 8th
- Wednesday March 10th
- Monday March 15th
- Wednesday March 17th
* please note this is a recurring event including four sessions across two weeks. Purchase of ticket allows access to all sessions. Access links are shared via Livestorm upon confirmation and prior to each event.
