Host Adam Fraser interviews marketing industry leaders from around the world, including CMOs, academics, authors, consultants and speakers in this podcast about the strategic marketing landscape.

I pedal along Chapel Street kitted out head to proverbial toe in MAAP cycling gear — I have no affiliation with the brand, so it’s not a plug, but rather to make a salient point later in the story — through the eerily deserted streets of lockdown Melbourne.

The world is primed for optimism and in desperate need to hear some good news stories, making it the perfect time for retailers to enact a halo effect initiative to accelerate post-pandemic growth rates.

It is the windfall moment that neither the general public nor marketers were expecting. The Federal Government is going to make it rain across the nation by rolling out its planned 2022 tax cuts this year.

Australians love cars and cars are vital to the Australian way of life. For most of us, the relationship we have with our car is a treasured and memorable one.

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again.

Dan Monheit writes that as retail focuses on redefining the next normal, tapping directly into entrenched human behaviours that will be vital for brands to exceed the expectations of the new wave of consumers.