Bad Decisions Podcast #30 Pratfall Effect: Why you can afford to make a mistake

People and brands often go to great efforts to manage the impressions others form of them, but what if we stopped trying to be perfect, and instead owned our flaws? In this episode, Mel and Dan explore the Pratfall effect, and why tripping up the stairs on your way to a presentation could be a winning strategy.

Listen here.

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Why you need to win the consideration stage

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A few behavioural economics lesson to get your brand on top of the travel list