“I’ve spent the last 18 months learning from Dan while working at Tigerair.  In that time, Dan has helped us to go beyond what our customers are doing to understanding why they make the decisions that they do.  This has brought a whole new, and more effective, approach to overcoming our business challenges.  I have not come across a personality like Dan that is able to successfully educate and influence across all levels of the business through his sheer authenticity, enthusiasm and positivity.  Importantly, Dan makes the connection between his work and commercial outcomes and I look forward to working with him far into the future."

“Knowing what our customers want and what motivates them has been an integral part of building out strategies to delight our customers. Being customer obsessed has meant we need to always have our finger on the pulse when it comes to behavioural economics and consumer trends. As part of this, Dan has been a key advisor to Kogan.com from day dot. When there's any key marketing strategy decisions to be made, Dan is the first to get a call.”

“Dan is my go-to guy on all things behaviour change and if there’s something he doesn’t know – (although I’m yet to encounter this) – it probably isn’t worth knowing. He takes often complex theories and ideas and applies a practical and accessible lens to them, which makes him a Marketer’s best friend. An incredibly engaging speaker, he leaves everyone in the room feeling inspired and motivated. Everyone needs a bit of Dan in their life.”

“Dan’s Behavioural Economics evangelism is both compelling and contagious. He is a great storyteller, which helps bring theories to life. I’ve really enjoyed co-presenting with him on a number of topics, and find his deep knowledge inspiring.”