At this precise time, it’s easy to understand why it feels we’ll always forgo the hassle of crossing the city, the country, even the world for business when it’s so easy to communicate via evolving video conferencing technologies.

Wordle has become an almost overnight sensation. It recently sold for an anonymous “seven figure” amount to New York Times. How did this simple game become a global success? Dan Monheit, explains how Wordle became a viral phenomenon.

Don’t waste your time trying to create an outstanding end to end customer experience. Dan reveals the behavioural bias that shapes the way your customers think about your brand.

Today’s consumers are demanding businesses have a higher, more noble aspiration than just pushing products and services. Behavioural science analyst Dan Monheit investigates whether brands need a purpose to succeed.

Amanda from Paddington wants to know why it’s so hard for ‘her friend’ to quit her joyless job.

With ever-higher expectations and seemingly infinite competition, listening to what customers want then shaping our organisations around delivering it sounds like a surefire path to success. But is it?

Lauren from Prahran wants to know why people still shop after Christmas drops.

In this episode of Bad Decisions, Jeremy from Kooyong wants to know why people are willing to cough up big for carats.

Dustin in Fairfield wants to know why people splash out more than $100 for suds and water.

Lydia in Claremont wants to know why cafes can charge big bucks for a little bread.

Our very own Dan Monheit is partnering with Association for Data-Driven Marketing and Advertising (ADMA) to offer the highly anticipated Behavioural Economics Masterclass, starting on November 16.

Sophia in Glenelg wants to know why nobody seems willing to 'pay the cost to be the boss' of her "really awesome little Mazda".

Marcel in Camberwell wants to know why DHL insists on telling him every intricate detail about his new tennis racquet's cross continental journey.

When most brands fled the out of home sector last year, Superhero rolled the dice, piled in and launched. It worked. With CommSec and the big four banks worried, Dan Monheit and Rachel talk through the retail investment and superannuation management platform’s next major push.

Adam from Bondi wants to know why he cant say no to that bur-ri-to.

The advertising collective behind the vaccination drive campaign @TheFactsination, has doubled down following industry support, with media organisations “generously donating millions of dollars of advertising inventory to support the campaign”.

Bianca from Prahran wants to know what’s behind Coca Cola’s gigantic packaging u-turn.

A very hungry Laurence from Elizabeth Bay wants to know why more people don’t just cross the street.

There’s a reason our brains have a hard time processing the risk of a covid-19 vaccine. But these facts may help you change your mind.

Special guest Dan Monheit of HardHat joins the Mumbrellacast to chat about the ins and outs of the platform, and what he hopes it will achieve.