If you’ve ever tried to convince someone to get the AstraZeneca vaccine, chances are you’ve been met with the common rhetoric that due to the incredibly rare side effect of blood clots, some people are rather afraid of getting the jab.

‘TheFactsination’ initiative was launched on Monday and centres around an Instagram account that features an A to Z list of “things more likely to kill you than the AZ”, comparing dying from the AstraZeneca vaccine with other possible causes of death.

A coalition of marketing professionals have launched a clever and comedic campaign encouraging vaccine uptake by comparing statistics.

Industry leaders have come together to debunk myths surrounding the AstraZeneca vaccine and encourage Australians to get the jab.

@TheFactsination has been launched to ‘fight fear with facts’, an initiative bringing to life creative ideas to address Australian AZ hesitancy, including ‘The A to Z of things more likely to kill you than the AZ’.

Utes, utes utes. It seems that we just can’t get enough of them. Aussies used the last month of the 2020/21 financial year to snap up almost 15,000 of them between the top three models alone (well done Ford Ranger, Toyota HiLux, and Isuzu D-MAX). Beyond this, utes filled five of the top 10 spots for new car searches and helped to drive record levels of onsite content engagement.

Carli from Melbourne gets us rolling with a listener question that’s way too close to home.

We’ve got some big news from Dan and Dr Mel (OK fine, mainly just Dr Mel). What’s happening? When? Why? How? Then what? Great questions.

If it feels like Electric Vehicles are gaining momentum, it’s because they are. Sustainability and zero net emissions are front and center of many conversations, and in the most recent Carsales Loop Survey, almost half of all respondents said they were considering buying an EV.

With four major Australian cities plunged into lockdown this week, essential retail businesses are under pressure on almost all sides of the country.

Videos and images of bare toilet paper shelves have once again surfaced online as consumers fall into old habits, forcing supermarkets to bring back purchase limits on high demand items.

When it comes to staying creative today, Hardhat Founder Dan Monheit explains that it can be really overwhelming to think about all the things that are changing.

It’s been a big six months of sharing trends, data, and behavioural insights about all things auto. Of everything we’ve learnt, perhaps the most important is that even as the world rapidly transforms around us, the core drivers of human decision-making remain the same.

AdNews called on industry experts to share their thoughts on what would make a successful an effective vaccine ad.

We’re excited to announce that Hardhat’s very own Dan Monheit has been shortlisted for Industry Leader of the Year at this year’s Mumbrella Awards.

In the second of our three-part Discovery Commerce series from Facebook, industry experts explore how creativity is driving digital commerce forward. Read on to learn how seriously clever ideas are helping products find their way to receptive audiences.

It feels like Electric Vehicles (EVs) going mainstream has been ‘about a year away’ for close to a decade now, so forgive the slight hesitation as I boldly declare that 2021 might just possibly, probably, very likely be the year that it almost definitely, pretty much happens.

Like most startups, Lemonade has been forced to place fewer, bigger bets than their deep pocketed, long established rivals. When viewed through a behavioural science lens, it’s easy to see why this has been a winning strategy.

Doesn't it seem strange that from the moment we're born, we're taught that following instructions is the right thing to do? In this episode, Mel and Dan discuss the authority bias, and why carrying around a clipboard could be the best thing you ever do.

If you’ve been paying attention, you’ll have noticed the small but growing proportion of used cars onsite listed as ‘Certified Pre-Owned’, or CPOs for short.

The Australian car market is running hot with new car sales rebounding, used car prices appreciating and enticing new models destined to hit Australian this year.

There’s been much written about the need for modern marketers to take the lead on non-promotion Ps, with ‘Price’ sitting at the top of most lists. Unfortunately, there’s been far less written about how exactly they’re meant to go about it