Buyers want a good deal… now

By Dan Monheit, originally shared by Carsales.com.au 24.3.21

The Australian car market is running hot with new car sales rebounding, used car prices appreciating and enticing new models destined to hit Australian this year. Hardhat’s Dan Monheit unpicks a survey of 9000 Australians from Carsales, with three lessons the auto industry can learn from behavioural science.

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What Behavioural Economics Can Teach Us About Pricing