And it's not even like we can complain about not getting enough notice.

I'll be the first to admit that since House of the Dragon wrapped up, I haven't been anywhere near the Binge logo for weeks.

Not a moment after finally throwing out my last pair of baggy jeans, they seem to have miraculously appeared on every person under the age of 25…

Nothing tops off a poached chicken and spinach salad quite like a small mountain of Messina's ice cream.

Maybe the calculations in your budget are off. Perhaps a hacker is slowly, stealthily chipping away at your savings.

Sure, Love Actually is kind of OK, but shouldn't we actually love seeing something new and different?

The tension is high. The lights go dim. And then… ENCORE!

A little bit hungry? Medium will do the trick. Absolutely starving? Better grab the medium.

The most wonderful time of the year. In a way it’s like Christmas. In July. For adults.

I'm sure you, like me, are sick of donning snow gear every time you leave home and you swear you haven't set foot in sunlight since 2012.

Cut to reality, and the wheels have come off before the SPF30 has even made it out of the suitcase. Positano didn't get the message, and the daybeds are all taken.

It’s not until you go to add ‘four avocados’ to your weekly shopping list that you realise you can’t remember the last time you ate anything different.

Maybe it's spies. Maybe it's a coincidence. Maybe it's something behavioural…

After all, they can't take their music back now that you’ve listened to it.

After all, how could all that ‘nature’ not result in food that’s a certified winner on the health front?

Before you book, attend and Afterpay twelve appointments for that full pirate sleeve with your partner’s name, there’s something behavioural you might like to know.

Maybe we feel that the hard work of the suffragettes shouldn't be lost to Netflix and Oodies. Or maybe, just maybe, we can't sleep at night knowing free snags at the voting booths will go to waste if we don't show up.

After all, my numbers didn't come up last week. Or the week before. Or the week before that. But this week, I can just feel it!

If you’re of a particular vintage, you might even remember the same problem when picking a video at Blockbuster back in the day. There’s something behavioural to blame here.

You've been seeing this guy for years. You took the time to re-book your regular appointment a month in advance, you've driven through four suburbs at peak hour to get there, and sat stoically in a small chair, making awkward small talk for close to three hours. Then comes the big reveal and it's a mess. Horrific.