Because it was. But that's a bit unfair, because Kodak was a lot of other things too.

Remember that time you worked so hard to impress your new girlfriend's parents at that fancy restaurant? Five courses over three hours and nobody thought to mention the poppyseed jammed between your two front teeth. It’s easy to conclude that the world is conspiring against you. Or is it?

To be honest, I don't see the problem. The eleven pairs of almost identical sweatpants I bought in 2020 are now a key part of the estate my lucky kids will one day inherit.

How did it come to this? What was once an enthusiastic commitment to a better body, a better life and a better you, is now but a monthly reminder on your credit card statement of just how far you’ve fallen.

Not since the terror of the looming Y2K bug have so many of us paused to consider exactly what it is we're meant to be doing with our fleeting existence on this planet, and why oh why we're still working for ol' stink breath in that hellhole of an office.

It’s weird hey? Kind of like being completely stuffed at the end of the main course but then magically finding room for dessert.

Some people spend big on diamonds because they run manufacturing businesses that need to cut very hard materials with high degrees of precision. Other people spend big on diamonds because they’re batshit crazy.

There are some convincing lies we tell ourselves; ‘we’ll work it off at the gym tomorrow’, ‘just one more pair’ and ‘we’ve got to spend to save’.

Ah yes, the $140 Platinum Wash. Definitely the car cleaning package of choice for the hitmen, fishmongers and professional septic tank cleaners among us.

Yup. It’s outrageous. $7 for one slice, two if you’re lucky. And even in the moment of ordering it, you know full well that the same $7 could buy you the entire loaf, plus the electricity required to toast it all.

The second-hand market is a brutal place Sophia, and if it’s any consolation, you’re not alone.

Sure, we know that while all of those little status updates don’t make our package arrive any faster, they do have a funny way of reducing our anxiety levels while we wait.

I’m sure it’s delicious and all, but variety is the spice of life, and the explosion in food delivery apps has made munching your way through all that variety easier than ever.

Coke owns three of the most iconic cans in recent history, so it’s a great question to ask Bianca.

Why oh why do we wait outside full restaurants, while empty ones across the street, that would happily exchange some of their food for some of our money, go wanting?

I love this observation, and it’s something that we don’t just see in luxury and designer fashion, but also in the universal pastime of hanging on to old iPhone boxes and displaying empty bottles of high-end liquor and perfume.