THE WHY

A fortnightly email where Dan answers your curly questions about peculiar human behaviours.

Dan Monheit Dan Monheit

The Why #7: Why do people pay $7 for toast at a cafe?

Yup. It’s outrageous. $7 for one slice, two if you’re lucky. And even in the moment of ordering it, you know full well that the same $7 could buy you the entire loaf, plus the electricity required to toast it all.

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