Utes, utes utes. It seems that we just can’t get enough of them. Aussies used the last month of the 2020/21 financial year to snap up almost 15,000 of them between the top three models alone (well done Ford Ranger, Toyota HiLux, and Isuzu D-MAX). Beyond this, utes filled five of the top 10 spots for new car searches and helped to drive record levels of onsite content engagement.