Today’s consumers are demanding businesses have a higher, more noble aspiration than just pushing products and services. Behavioural science analyst Dan Monheit investigates whether brands need a purpose to succeed.

With ever-higher expectations and seemingly infinite competition, listening to what customers want then shaping our organisations around delivering it sounds like a surefire path to success. But is it?

Our leadership team has decided it’s imperative that we slowly start to return to our beloved Prahran office while maintaining lots of the flexibility and autonomy we’ve enjoyed over the last 12 months.

With international travel off the cards for the foreseeable future, it’s fair to assume we’re planning to make the most of our own, expansive backyard like never before.

As more Aussie's look to create their own transportation 'bubbles', befitting of their new, 'Covid-normal' lifestyles.