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 Dan Monheit. Australia's leading thinker and presenter on Behavioural Economics
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 Dan Monheit. Australia's leading thinker and presenter on Behavioural Economics
About
The Why
Media
Podcast
Agency
Contact
About
The Why
Media
Podcast
Agency
Contact

DAN IN THE MEDIA 

What every marketer needs to learn from the meteoric rise of ‘buy now, pay later’
Dan Monheit 9/3/21 Dan Monheit 9/3/21

What every marketer needs to learn from the meteoric rise of ‘buy now, pay later’

Behavioural economics biases propelled Australia’s ‘buy now pay later’ industry from start-up to mass enterprise in six years. Afterpay, Zip, Humm, Openpay and Laybuy are all flying. Want to tap that rocket fuel? Here are three simple shortcuts.

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