Dustin in Fairfield wants to know why people splash out more than $100 for suds and water.

There’s been much written about the need for modern marketers to take the lead on non-promotion Ps, with ‘Price’ sitting at the top of most lists. Unfortunately, there’s been far less written about how exactly they’re meant to go about it

February 2021 marks a big milestone for the recently relaunched MG brand. In less than five years, the iconic, (formerly) British badge has gone from deep hibernation to top 10 contender, outpacing Subaru, Volkswagen and Mercedes-Benz Cars to take eighth position overall.