Bad Decisions #33: Scarcity Bias why you always want what you can’t have

Given the choice between two items, why do our brains try to convince us to choose the rarer one? In this episode, Mel and Dan explore the Scarcity Bias, and why people line up for days to buy sneakers.

Listen here.

Previous
Previous

Five behavioural biases that challenger brands must know for success in 2021

Next
Next

Why are enquiries for Kia up 44% YoY?