Dreams dashed. Hope lost. On to the next one.

The type who just love to remind you that they saw it coming all along, regardless of what ‘it’ actually ended up being.

I swear it was just yesterday that we were complaining about the pathetic finale to Game of Thrones.

Let’s be honest, you too were hoping to trade in a night on the town for a night on the couch.

As a Melbournian who once tried driving up Punt Road at 8:15 on a Thursday morning, I can relate.

I feel queasy just reading your question. We’ve all been there.

So let's say, hypothetically, that you are an ambitious marketer who knows they need a different approach in 2024…

It sounds like I’m not the only one who fell victim to Black Friday this year…

It seems we’ve been on a one-way mission to remove any mystery from our lives.

I’d also be annoyed about semi-trimmed hedges, half built cubby houses and unfinished fences.

How is it that safeguarding a metal box outranks safeguarding our bodies and minds (AKA the thing that operates the metal box)?

Don’t waste your time asking for a small discount in light of that unfortunate stain…

Do you and I just have faces that scream ‘tell me your ideas because we’ll probably agree’? Or is it actually everybody else who’s seemingly lost the plot?

Is it simply the wholesome vibes, complete with faint wafts of manure coaxing us to spend?

The iconic ‘N’ started showing up everywhere; from backyard family get-togethers at midday, to the hottest night spots after midnight.

Let me guess… the redeye back from Bali has got you feeling more exhausted than before you left?

Because they are Charlie, at least according to Insta.

The question is, was it really THAT bad, or is there something bigger at play?

What is it about the beach that makes us abandon our sensibilities (and deep-seeded trust issues)?