“Knowing what our customers want and what motivates them has been an integral part of building out strategies to delight our customers. Being customer obsessed has meant we need to always have our finger on the pulse when it comes to behavioural economics and consumer trends. As part of this, Dan has been a key advisor to Kogan.com from day dot. When there's any key marketing strategy decisions to be made, Dan is the first to get a call.”

Ruslan Kogan, CEO at Kogan.com