Millie from Coogee wants to know why we can't help but look into the crystal ball.

Gerard from Cremorne wants to know why the gloves have to come off when the cheque arrives?

Elliot from Preston wants to know why he’s always such a disaster…

Pageviews, cookies, banner ads and targeting are all staples of the internet we know (and mostly love) today. But as Dan Monheit discovers in the first episode of the new Connected podcast series, the net we have today was built in a very, very ad hoc way. Is it time to let it go?

Dan and his special guests explore the rise of online ads, from their humble beginnings in a San Francisco basement to the sophisticated targeting tools we have today.

Another SXSW in the books and dear me, it was a goodie. After two years of nothing, 2022 felt like a well deserved cheat year for those of us that made the pilgrimage back to Austin

After 30 sessions and five BIG days, Hardhat’s time at #SXSW is coming to an end. Tune in to today’s Mumbrellacast to hear Hardhat’s Dan Monheit’s fill you in on the weird and wonderful highlights from the weekl

Days three and four have continued the reintroduction theme, reminding me of the joys, the magic and the magnetism of thinking big.

And such was the case today. I started out in a 3,000 person auditorium, where I saw a lovely young lady named Tinx interview an excitable couple who’d just invented pastel coloured ankle weights and put them on people in ball gowns.

“When gathering was taken from us, we started to see it” began Priya Parker, a facilitator, author and the opening keynote speaker for SXSW22.

Holly from Brighton wants to know why counting her sweats has got her sweating.

B2B sales can be extra tricky, as you try to overcome not just one person's Status Quo bias, but the Status Quo biases of an entire, cross-functional decision-making team, all of whom need to sign off for a deal to get over the line.

Richard from Annandale wants to know why his wallets getting a bigger work out than his gym membership.

Dan is fascinated with human behaviour, decision making, optimal learning, story-telling and more specifically, the science of selling stuff.

Interest in non-fungible tokens (NFTs) are on the rise, according to data from both Semrush and Streem, however, marketers should take into consideration some caveats before involving NFTs in their campaigns.

Dan Monheit of Hardhat and Nic Hodges of Blonde3 are collectively 6 time return guests and close friends of the show. Catch up with Dan and Nic to see how they’ve been getting on, their predictions for consumer and societal trends, and yes, NFTs too (despite what Nic wants).

At this precise time, it’s easy to understand why it feels we’ll always forgo the hassle of crossing the city, the country, even the world for business when it’s so easy to communicate via evolving video conferencing technologies.

Wordle has become an almost overnight sensation. It recently sold for an anonymous “seven figure” amount to New York Times. How did this simple game become a global success? Dan Monheit, explains how Wordle became a viral phenomenon.

Don’t waste your time trying to create an outstanding end to end customer experience. Dan reveals the behavioural bias that shapes the way your customers think about your brand.

Today’s consumers are demanding businesses have a higher, more noble aspiration than just pushing products and services. Behavioural science analyst Dan Monheit investigates whether brands need a purpose to succeed.