Back on the road in 2022
The Mumbrella Automotive Marketing Summit will return in 2022 as a face-to-face event tackling the biggest marketing challenges and showcasing the best case studies in the automotive industry.
The current environment has made what is an already ultra-competitive industry even more challenging. From a 48 percent YOY decline in new car sales in April to just 6.4 percent in June, there are the first signs of revival from parts of the industry. Hear from industry leaders in marketing about how they are managing their strategies and targets during this period, whether the uptick in vehicle sales will stretch to other parts of the industry and what plans they are putting in place to excel.
Dan’s Session - 9:00am - 9:45am
Behavioural Biases in Auto Marketing: How to Create Experiences Customers Didn’t Know They Needed
Following a significant shift to online and self-direction, much power in the automotive marketing industry has moved to the customer. How can auto marketers, then, create an unforgettable customer experience and ultimately boost conversions? Research suggests that the key may lie within the unconscious mind.
In this session, Dan Monheit from Hardhat will bring to life foundational research utilising ‘behavioural biases’, covering the way customers value, choose and remember the experiences they've had. With real-world examples and actionable key takeaways, discover ways for auto marketing professionals to resonate with customers psychologically and create evidence-informed strategy.